Marketing Plan For A Marketing Strategy - 1299 Words

Designing a product, taking it from imagination to creation can be a long painful process with many failures. This process comes with heavy investments of time and capital but still remains only a small portion of the entire dream. It is also important to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, â€Å"business success using a simple process of understanding and meeting customer needs† (Drummond, Ensor, Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the marketing goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explains how to accomplish the marketing strategy by providing the marketing team a detailed guide ensuring productivity and goal oriented decision making. There are a lot of pieces and variables to creating a viable working marketing plan. Marketing professionals are equipped with the tools and knowledge to effectively navigate the real world challenges that come with convincing consumers that their products are needed. Strategic planning process includes conducting a situation analysis, generating a mission statement, objectives, value proposition and strategies (Tanner, Jr. Raymond, 2012). These steps help an organization allocate resources taking various market conditions in to account while still meeting objectives, deliveringShow MoreRelatedMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Plan For A Marketing Strategy1205 Words   |  5 Pages Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include theRead MoreMarketing Strategy : Marketing Plan Essay997 Words   |  4 Pages IV. MARKETING PLAN Our product s main marketing objective is to focus on the customers wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy. Marketing Strategy:- Advertising: Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. Market Segmentation, Target Marketing and PositioningRead MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pagesathlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existingRead MoreMarketing Plan For A Marketing Strategy Essay998 Words   |  4 Pagesthe marketing activities. If they exceed the allocated budget, it could lead to conflict with the Finance team and will be detrimental to the company’s overall profits and will be against the company’s strategy to generate more profits. Many companies follow a very high level of corporate ethics and responsibility and hence marketing strategy should also be in line with this strategy. If the company advertises a wrong good or in a wrong manner, it can lead to reputation loss. The marketing mix hasRead MoreMarketing Plan For A Marketing Strategy1772 Words   |  8 PagesMarketing strategies is a strategy that takes in consideration of all marketing goals into a one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sust ain the business. The marketing strategy is the foundation of a marketing plan. Their three steps for developing a good marketing strategy 1) Planning Phase It includes SWOT analysis of your business in the marketplace, once customersRead MoreMarketing Plan For A Marketing Strategy Essay1928 Words   |  8 PagesExecutive Summary The idea behind his marketing plan is to take advantage of digital technology a majority of customer are already using every day. Frequent traveler are in tune with Delta’s fares and services provided. The company must broadcast these benefits to the population at large in order increase its share of the market. The customers utilizing other carriers or other forms of travel is vast untapped resource that Delta needs to reach. Television and newspaper ads are becoming increasinglyRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketing activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing Plan For A Marketing Strategy1326 Words   |  6 PagesMarketing Plan Once when our business is planned and everything is done in proper manner than our time starts doing marketing and introduce our services to our target customers and place the image of our product in our customers mind. Actually language translation business is not same as product selling business, in product selling business, you have a product which customers can touch and check butt marketing and selling services is the hardest job because some our customers are unawareRead MoreMarketing Plan For A Marketing Strategy1071 Words   |  5 PagesWhat is marketing? My personal definition of marketing is getting your product or service out in the open and communicating the benefit it can serve to the public or a particular industry. In order for your marketing plan to be successful, you have to decide which customers to target your marketing strategies towards. You have to make these customers believe that they need your product and tell them how it will create value for them. Using the marketing mix of tools called the four P’s of marketing

History of Automatic Teller Machines or ATM

An automatic teller machine or ATM allows a bank customer to conduct their banking transactions from almost every other ATM machine in the world. As is often the case with inventions, many inventors contribute to the history of an invention, as is the case with the ATM. Keep reading to learn about the many inventors behind the automatic teller machine or ATM. Hole in the Wall Luther Simjian came up with the idea of creating a hole-in-the-wall machine that would allow customers to make financial transactions. In 1939, Luther Simjian applied for 20 patents related to his ATM invention and field tested his ATM machine in what is now Citicorp. After six months, the bank reported that there was little demand for the new invention and discontinued its use. Modern Prototypes Some experts have the opinion that James Goodfellow of Scotland holds the earliest patent date of 1966 for a modern ATM, and John D White (also of Docutel) in the US is often credited with inventing the first free-standing ATM design. In 1967, John Shepherd-Barron invented and installed an ATM in a Barclays Bank in London. Don Wetzel invented an American made ATM in 1968. However, it wasnt until the mid to late 1980s that ATMs became part of mainstream banking. Luther Simjian Luther Simjian is best known for his invention of the Bankmatic automatic teller machine or ATM. Born in Turkey on January 28, 1905, he studied medicine at school but had a life-long passion for photography. Simjians first big commercial invention was a self-posing and self-focusing portrait camera. The subject was able to look a mirror and see what the camera was seeing before the picture was taken. Simjian also invented a flight speed indicator for airplanes, an automatic postage metering machine, a colored x-ray machine, and a teleprompter. Combining his knowledge of medicine and photography, he invented a way to project images from microscopes and methods of photographing specimens under water. He moved to New York in 1934 started his own company called Reflectone to further develop his inventions. John  Shepherd Barron According to BBC News, the worlds first ATM was installed in a branch of Barclays in Enfield, North London. John  Shepherd Barron, who worked for the printing firm De La Rue was the chief inventor. In a Barclays press release, the bank stated that comedy actor Reg Varney, star of TV sitcom On the Buses, became the first person in the country to use a cash machine at Barclays Enfield on June  27, 1967. The ATMs were at that time called DACS for De La Rue Automatic Cash System. John  Shepherd Barron  was the managing director of De La Rue Instruments, the company which made the first ATMs. At that time plastic ATM cards did not exist. John Shepherd Barrons ATM machine took checks that were impregnated with carbon 14, a slightly radioactive substance. The ATM machine would detect the carbon 14 mark and match it against a personal identification number (PIN). The idea of a PIN was thought up by John  Shepherd Barron  and refined by his wife Caroline, who changed John’s six-digit number to four as it was easier to remember. John  Shepherd Barron  never patented his ATM invention instead he decided to try to keep his technology a trade secret. John  Shepherd Barron  stated that after consulting with Barclays lawyers, we were advised that applying for a patent would have involved disclosing the coding system, which in turn would have enabled criminals to work the code out. In 1967, a bankers conference was held in Miami with 2,000 members in attendance. John  Shepherd Barron  had just installed the first ATMs in  England and was invited to talk at the conference. As a result, the first American order for a John  Shepherd Barron  ATM was placed. Six ATMs were installed at the First Pennsylvania Bank in Philadelphia.   Don Wetzel Don Wetzel was the co-patentee and chief conceptualist of an automated teller machine, an idea he said he thought of while waiting in line at a Dallas bank. At the time (1968) Don Wetzel was the Vice President of Product Planning at Docutel, the company that developed automated baggage-handling equipment. The other two inventors listed on the Don Wetzel patent were Tom Barnes, the chief mechanical  engineer  and George Chastain, the electrical engineer. It took five million dollars to develop the ATM. The concept first began in 1968,  a working prototype  came about in 1969 and Docutel  was issued  a patent in 1973. The first Don Wetzel ATM was installed in a New  York-based  Chemical Bank. Note: There are different claims to which bank had the first Don Wetzel ATM, I have used Don Wetzels own reference. Don Wetzel on the first ATM installed at the Rockville Center, New York Chemical Bank from  a NMAH  interview: No, it wasnt in a lobby, it was actually in the wall of the bank, out on the street. They put a canopy over it to protect it from the rain and the weather of all sorts.  Unfortunately, they put the canopy too high and the rain came under it. One time we had water in the machine and we had to do some extensive repairs. It was a walkup on the outside of the bank. That was the first one. And it was a cash dispenser only, not a full ATM... We had a cash dispenser, and then the next version was going to be the total teller (created in 1971), which is the ATM we all know today -- takes deposits, transfers money from checking to savings, savings to checking, cash advances to your  credit card, takes payments; things like that. So they didnt want just a cash dispenser alone. ATM Cards The first ATMs were  off-line  machines, meaning money was not automatically withdrawn from an account, as bank accounts were not then connected by a computer network to the ATM. Banks were at first very exclusive about who they gave ATM privileges to. Giving them only to  credit card  holders with good banking records. Don Wetzel, Tom  Barnes, and George Chastain developed the first ATM cards to have a magnetic strip and a personal ID number to get cash. ATM cards had to be different from  credit cards  (then without magnetic strips) so account information could be included.

LENS-DRIVEN Analysis Free Essay Example, 1250 words

Various endeavors are attempted with the sole intention of subjugating the aliens. Their appearance is considered in terms of an intrusion in a world of hybrids. There are fears that the aliens might infect the locals with strange diseases. It is partly because of this reason that Wikus transformation is considered as some kind of an STD infection by the aliens. This deliberate and systematic subjugation of the aliens testifies to humanity’s inherent weaknesses, which usually shields them from engaging in any meaningful ventures or associations with people who appear to be different from them. It is within this symbolic illustration that the discourses of discrimination, ethnic balkanization, racial profiling, and gender discrimination have to be understood. One of the most important aspects of this film is that it attends to the discourse of the ‘self’ and the ‘other’ from multiple dimensions. For instance, the portrayal of Obesandjo could be unders tood in terms of a deliberate revisiting of the testy relationships and the psychological divisions, which led the white supremacists to attach qualities of cannibalism to the black native. Obesandjo is brought into the film as a representative of the negative stereotypes that are often lumped on the black race. We will write a custom essay sample on LENS-DRIVEN Analysis or any topic specifically for you Only $17.96 $11.86/pageorder now Obesandjo represents the images of barbarism, violence, and greed, which have often been reserved to the black man in Sub-Saharan Africa. He is also represented as backwards and unable to sustain any logical processes in his mind. His worldview is governed by violence and myths. He believes that by eating Wiku’s hand, he will finally find the means to the ultimate answer to his problems. Cohen argues that the desire to destroy a group or individual must begin with some deliberate misrepresentation of facts about the individual in order to justify any form of ill-treatment. According to Cohen, this trend remains consistent in multiple discourses that are represented within the discourse of racism. Colonialism, racism, and conquest are all dependent on this tendency of converting an opponent into some kind of a monster that must be killed or conquered. In the essay, A Quilt of a Country, Anna Quindlen explores the problematic nature of the American society in terms of its tumultuous past of sharp racial divisions and the underlying psychological strains that affect the racial associations. The survival of the American nation is a mystery, as the country appears to thrive despite of itself. In some sense, the author paints the picture of the American society as some kind of a faà §ade that hides the undercurrents of racial tensions and the subliminal unease by the dominant white race regarding the possibility of minorities gaining power.

Analysis Of The Theory Of Love - 919 Words

The achievement of an interpersonal mature union between two people can never be reached through pseudo-love relationships, yet that does not mean that in a capitalist society rational love cannot be experienced and lived by those modern citizens to don’t follow the herd. In the second part of the book titled, â€Å"The Theory of Love†, within The Art of Loving, Fromm explains that love is an activity, an activity of giving, rather than receiving. The act of giving is â€Å"the highest expression of potency† therefore giving is an expression of one’s aliveness (Fromm, 23). The productive character, unlike the modern citizen, when he offers rational love, in return, he receives love without having to ask or negotiate for it; because in rational love â€Å"giving means receiving† (Fromm, 25). In addition to the act of giving, love will always include five basic elements common to all forms of rational love, that includes, caring, responsibility, resp ect, and knowledge. To love rationally, one must be concerned and caring of the loved one’s life and development as an individual. The persistence of caring is necessary in order to love. As a result of one’s active involvement in the life of the other person, with whom he forms a mature union, a new aspect of love needs to be introduced: that of responsibility. Fromm specifies that responsibility acted in a mature love relationship is not a kind of duty that is imposed by external factors, rather it is a voluntary act of being ready and able toShow MoreRelatedAnalysis Of Stenberg s Theory Of Love966 Words   |  4 Pagesare adopted. The fierce storms that have tried to drag them apart have only brought them closer. The love story of the Manderscied’s is one that hardly anyone truly gets to see, because they are so private. Yet, through all of the rough times they have managed to stay together and have a deeper love then they did the first moment they met in gr ade school. While examining Stenberg’s Theory of Love that though the couple agrees that one needs all three commitment, intimacy, and passion to surviveRead MoreIs There A Sociology Of Love?1046 Words   |  5 PagesTopic: Can There Be A Sociology Of Love? The word love has different meanings depending on what context it is used in, sometimes it means having deep affection towards someone or something, love for but here I am going to try and answer the question, â€Å"Is there a sociology of love?†. In my essay I am going to discuss a sociology of love referring to the article of the study conducted by Gabb and Fink, in which they use multiple research methods relationships behaviours and personal lives. They haveRead MoreImpact Of The Wright Amendment On The City Of Dallas, The Airline Industry And Its Associated Businesses1195 Words   |  5 PagesData Relation The use of this quantitative analytical data along with the qualitative nature of a personal interview provided the necessary measurements needed to show how the expiration of the Wright Amendment has affected Dallas Love Field, the City of Dallas, the airline industry and its associated businesses. This data collection detailed the overall big picture relationship as to the long-term economic outcome already being realized and the impact forecasted due to the consequences of thisRead MoreThe Gift Of The Magi1022 Words   |  5 Pagesthrough a careful analysis of O’Henry’s short story. The Gift of the Magi appears to be a bittersweet story about a couple that would truly give up their most prized possessions to convey their love to one another at Christmas. However, a Marxist approach to the tale reveals the complexities of a capitalist society and the materialism surrounding the Judeo-Christian holiday of Christmas. Through the characterization of the married couple, Della and Jim, as well as the overall theme of love, a Marxist literaryRead More Motivation Essays1457 Words   |  6 Pagesemployees, of HRD Department of the company, I used to work for, are relevant with the Maslows Need Hierarchy Theory or not. In order to analyze above purpose, I have concentrated on five employees, after dividing them into four groups by the level of their education, income, and responsibility. Five levels of Maslows Hierarchy of Needs are : Physiological, safety and security, belonging and love, esteem and the self-actualization need. RELEVANT RESEARCH Bernard L Rosenbaum has written in his bookRead MoreThree Theoretical Approaches to Sociology1326 Words   |  6 Pages3 Major Theoretical Approaches to Sociology Functionalism (a.k.a. Structural Functionalism, Functional Analysis, Positivism): Until relatively modern times the prevalent sociological perspective was Functionalism, a paradigm which analyzes social structures (such as religion, schooling, or race relations) to deduce what social functions (such as marriage conventions, college attendance, or hiring practices) derive from them. This theoretical approach views society as a system of inter-dependentRead MoreAnalysis Of Gray s Anatomy 868 Words   |  4 Pages â€Å"Media Analysis Paper† Relationships are about two people who want the same thing. In Gray’s Anatomy there are many different friendships, relationships and theories. With different kinds of friendships, sometimes you can’t tell what is real. Association is when you’re friends just because you work together. Sometimes people confuse love with lust. Ludus is when a relationship is just for fun, nothing more. Sometimes being in a relationship with people you love doesn’t always go the exact wayRead MoreEmotions Paper1692 Words   |  7 PagesThere are several functioned emotions that will be analyzed in this paper. Psychological emotional arousal and cognitive activity can be very important. At least two historical theories of emotion and arousal as they relate to human motivation such as; American psychologist Stanley Schatcher as well Jerome Singer’s theory will be examined. There will be at least two research methods used for uncovering basic emotions analyze such as; Johnson-Laird and Oatley. Facial feedback hypothesis, particularlyRead MoreThe Theory Of Self Actualization Essay940 Words   |  4 PagesThese three psychologist had studied and constructed the theory of self-Actualization and the meaning of life. They have agreed that self-actualization represents growth of an individual towards fulfillment of the highest need. Roger’s created the theory implicating, growth potential, by focusing on the, real self and the, ideal self, implying that this come with a full functioning person (Roger, Carl R., 2007) . Maslow, reflects his theory on, free will, and determinism, by giving techniques thatRead MoreDefining Love990 Words   |  4 PagesDefining Love: Aim-inhibited Libido or Unconditional Positive Regard? Abstract Love, whilst recognised as a universal experience has been found to be extremely difficult to define. This essay compares and evaluates the strengths and weaknesses of two of the most prominent love theories. The first is Freud’s theory of love as aim-inhibited libido. Aim-inhibited libido can be defined as libido where the sexual instincts have been diverted or disguised due to the means for their fulfilment being

The Unusual Details Regarding Book Reflection Essay That Many People Arent Aware Of

The Unusual Details Regarding Book Reflection Essay That Many People Aren't Aware Of For this reason, you ought to be very keen about what to include and the way to tie up the discussion into one piece without losing the major idea. The conclusion ought to have a brief overview of the concluding feelings on the grounds of the provided evidence and points. A reflection is inventing an image that shares traits with the actual object. Briefly talk about the implications of the vital points you made. What You Need to Do About Book Reflection Essay Have the prompt in mind while you read the book that you are needed to compose your reflection paper on. The procedure for writing a reflection paper should begin with good preparation. In the event you might need additional help about how to compose a reflection paper, simply speak to us. This sample reflection papers can also provide you more hints about how to compose a reflection paper. After supporting your thesis statement within the body using examples from the book that you're reflecting on, produce a conclusion that ties the significant points together. Understanding how to not just find by correctly use my found sources for my papers improved my efficiency of writing dramatically because I didn't need to spend a large quantity of time figuring out the best way to correctly apply and use the info from my sources in my papers without needing to worry about plagiarizing somebody else's work. With professional guidance, there's no doubt that you can readily learn how to compose a reflection paper. There's no particular reflection paper format for the human body however, you may think about describing the experience. As a way to effectively master the art of the way to compose a reflection paper, it's imperative that you first get to understand what a reflection essay is. The next portion of your outline is perhaps the most crucial. Inside my view, it isn't perfect. You are going to have clearer picture if you have the ability to draw information from several sources and consider various ideas. You might also talk about the benefits you got or what you've lost because of that specific experience. Actually, the skills will nonetheless be quite useful even following your program. You just have to share an experience. Think about what you've learned and how your experience may be helpful to others. Now you have a notion of the way to write this kind of essay, below are some reflective essay to provide you with ideas. HOW TO WRITE A REFLECTIVE ESSAY If you are searching for the reflective essay examples you may read a great one below. Reflection essays aren't only a school exercise. A ver y good reflective essay may be a wonderful reflective essay with the appropriate planning. Consider an event that could develop into the subject of your essay. So, you've chosen an essay with a similar subject, or has attracted you by its content. It's possible for you to locate a business reflective essay on the website. Writing creative reflective essay can add to the growth of your critical thinking abilities. To successfully compose a fantastic piece on your book, bear in mind that, a reflection paper isn't based on mixed thoughts of different men and women. To be well prepared on how best to reinforce that which you have learned from a book you read is quite simple, particularly if you understand how to compose a reflection paper. The finish of your reflective essay ought to be the finishing touch that brings the entire bit of writing together nicely. A great way of writing the debut of a reflection paper is describing your first expectations and attitude to the book that you read. Part 3 The previous portion of the book moves pretty fast. Custom writing means a significant company with high standards. Like a great deal of books, it's inspired by the author's individual experiences, but not so much so that it will become a semi-biographical narrative instead of something that manages to stand up by itself. Anderson with the support of Erik Walker and inspired by Bill James started to analyze and understand the wisdom of baseball. It ought to be easy because there is not any researching unlike when you're writing an informative essay. You're able to practice reflective writing even in the event you haven't any specific assignment. Reflective writing according to a particular assignment isn't as simple as it may appear to be. Secondly, find the origin of the stories, to put it differently, where can children hear or read stories, figure out whether storytelling is commonly used in chidren's life.

Concept Of Tragedy In Macbeth free essay sample

Macbeth is a tragedy by William Shakespeare, which has been performed on stage for a wide range of different audiences since its creation in the sixteenth century. It depicts the endeavours of Lord Macbeth to become king through a series of murders, egged on by his wife, Lady Macbeth. The reason Macbeth can be called a tragedy is because the elements of tragedy are present throughout. Macbeth also adheres to Aristotle’s definition of tragedy. That is, that a tragedy describes the fatal error of a generally good person causing their downfall and demise, and stirs fear and pity in the audience. The themes in Macbeth also contribute to the concept of tragedy. Two such themes are the supernatural and ambition. A reoccurring theme in Macbeth is the theme of the supernatural. The supernatural was something that the audience of the original performances of Macbeth, during the sixteenth century, could relate to, as this was a period of genuine belief in, and often fear of, witchcraft. During this era, many people, often outcasts from society or oddballs, were accused of being witches and put on trial, which usually resulted in them being killed. Therefore, Shakespeare’s purpose in including the theme of the supernatural in Macbeth was to relate to his audiences. This theme is demonstrated in Macbeth through techniques such as rhyming couplets. This is demonstrated in ACT I, SCENE I, when the character known only as ‘first witch’ cries, â€Å"When shall we three meet again? In thunder, lightning, or in rain? † The fact that this unit of verse is a rhyming couplet adds to the surrealism and strangeness of the three witches which are introduced in this theme. These witches are almost the physical embodiment of the supernatural in Macbeth, and the technique of rhyming couplets is almost consistent throughout the rest of this short scene. The rest of the scene sees the witches predicting the time of day the battle will cease, and foretelling where they will happen across Macbeth. A second technique which expresses the theme of supernatural is foreshadowing. Foreshadowing is a technique which hints at future plot developments. This technique is displayed in ACT I, SCENE 3, when the third witch exclaims, â€Å"All hail Macbeth, that shalt be king hereafter. † In this case, the foreshadowing is very obvious, as the witch is informing Macbeth of his future title as king of Scotland. However, there is already a king of Scotland- King Duncan. This prophecy sends Macbeth into a wild flurry of thoughts about how he is to be king when King Duncan is alive and well, and Macbeth very quickly jumps to the conclusion that he must murder Duncan. However, it is at this moment that Macbeth realises he is involved in something dark and complex- and this connects the theme of the supernatural to the concept of tragedy, as this is links to the Aristotelian element of tragedy known as anagorisis. Anagorisis is a moment of insight or understanding on the part of the tragic hero, as they suddenly realises the web of fate surrounding him. In this case, Macbeth hears the witches claim he will be king, and realises that he has a fate much larger and more important than he’d ever thought. The supernatural also contributes to the concept of tragedy as it links to the element of tragedy which states that a tragedy contains supernatural elements. This is clearly evident in the appearance of the witches and their disconcerting knack for prophesising. Ambition is a predominant theme in Macbeth, as Macbeth’s ambition is what drives him to commit the acts of murder which lead to his demise. Shakespeare’s audience at the time would not have been unfamiliar with tales of ambitious men of high estate killing kings to claim the throne. Shakespeare’s purpose in highlighting the theme of ambition in Macbeth may have been to incorporate a very realistic and common element of the ways of the royalty at the time. A technique which communicates the theme of ambition in Macbeth is an aside. An aside is a means of a character communicating his thoughts aloud, through a remark or comment that no other character on stage hears or reacts to. For example, in ACT I, SCENE 4, when Macbeth says to himself, â€Å"Stars, hide your fires; Let not light see my black and deep desires. The eye wink at the hand, yet let that be which the eye fears, when it is done, to see. † This is said after Macbeth notes, also to himself, that Malcolm, the newly crowned Prince of Cumberland, is an obstacle which must be dealt with. The quote is an expression of Macbeth’s horror at his own deadly thoughts, and he describes his ambition as â€Å"black and deep desires†. And yet, the last line of this quote is an admittance, as Macbeth realises he will succumb to his ambition and desires, and will commit the evil act, despite his horror at himself. Another technique which links to the theme of ambition is soliloquy. Similar to an aside, a soliloquy is a monologue spoken by a character when he or she is alone on stage about their innermost thoughts and feelings. The technique of soliloquy communicates the theme of ambition because in his soliloquies, Macbeth unguardedly acknowledges his murderous thoughts and dangerous desires. For example, Macbeth’s ambition manifests itself in quotes such as this from ACT I SCENE 7: â€Å"I have no spur to prick the sides of my intent, but only vaulting ambition which o’erleaps itself and falls on th’other. † In this quote, Macbeth recognises that he has no good reasons or motivation to kill Duncan, but is fired solely by his ambition. He also has a moment of foresight, when he says that ambition â€Å"o’erleaps itself and falls on th’other†- In other words, makes people rush ahead of themselves towards trouble. This is certainly what happens to Macbeth, when his ambition leads him to murder and cause trouble for himself, and eventually leads to his demise. The concepts presented by the above quotes relate to two of Aristotle’s elements of tragedy- Hamartia and Hubris. Hamartia is the fatal flaw of the tragic hero which leads to eventual catastrophe. In this case, ambition is Macbeth’s fatal flaw, because his ambition and his â€Å"black and deep desires† lead to thoughts of murder of Malcolm and Duncan, which in turn leads to the act of murder, which then results in Macbeth’s aforementioned demise and death. Hubris refers to false pride on the part of the tragic hero which crosses ethical boundaries and ends in woe for the hero. Hubris ties in with the theme of ambition because Macbeth’s ambition arouses false pride which leads him to believe that he should and will be king, and that he can change fate, which then leads to the murder of Duncan, and the act of murder is the ultimate overstepping of ethical boundaries. In conclusion, Macbeth is a tragedy by William Shakespeare which features the themes of the supernatural and ambition. These themes are communicated in Macbeth through techniques such as rhyming couplets, foreshadowing, asides and soliloquies, and contribute to the concept of tragedy through their links with elements of tragedy, both Aristotelian and not, including Hamartia, Hubris, Anagorisis and elements of the supernatural. Therefore, the themes of the supernatural and ambition contribute to the concept of tragedy in Macbeth. A second theme in Macbeth is gender politics. This theme is evident in this quote from Lady Macbeth, which appears in ACT I, SCENE 5: â€Å"Come, you spirits that tend on mortal thoughts. Unsex me here and fill me from the crown to the toe topfull of direst cruelty†¦ Come to my woman’s breasts and take my milk for gall. † In this quote, Lady Macbeth begs spirits to make her less feminine and more masculine, so that she may be more brutal and cruel, and therefore able to commit murder and do what is necessary for Macbeth to become king. The concept of tragedy which is apparent in this is the concept of supernatural elements, which presents itself when Lady Macbeth calls on unseen spirits to take away her femininity. Lady Macbeth calls on these spirits to turn the mother’s milk of her woman’s breasts to bitter poison. Lady Macbeth makes several other references breastfeeding and mothering when comparing femininity and gentleness to masculinity and cruelness. One such reference is in ACT I, SCENE 7, when Lady Macbeth questions Macbeth’s masculinity, because he does not want to kill Duncan. Lady Macbeth then follows this with the quote â€Å"I have given suck and know how tender it is to love the babe that milks me: I would, while it was smiling in my face, have plucked my nipple from his boneless gums and dashed the brains out, had I so sworn as you have done to this. † This quote shows a reversal in gender politics, as Lady Macbeth reverses the very symbol of gentle femininity, by claiming that she would have bashed her own baby’s brains out if she had sworn to. This demonstrates a disturbance of moral order, which is a concept of tragedy. The notion of a mother tearing her baby from her breast to kill it by bashing its brains out shows a complete turnaround in the moral order of a mother who would ordinarily be caring and nurturing of her baby.

List of Inventions During Industrial Revolution free essay sample

The Industrial Revolution was a period from the 18th to the 19th century where major changes in agriculture, manufacturing, mining, transportation, and technology had a profound effect on the socioeconomic and cultural conditions of the times. It began in the United Kingdom, then subsequently spread throughout Europe, North America, and eventually the world. The flying shuttle 1733 The flying shuttle was one of the key developments in weaving that helped fuel the Industrial Revolution. It was patented by John Kay in 1733. As prior to this invention weavers used to weave by hand and could only weave a fabric no wider than an arms length. If this length exceeded the maximum, two people would do the task of one but the flying shuttle could weave much wider than an arms length at much greater speeds. The spinning jenny 1764 The spinning jenny is a multi-spool spinning frame. It was invented c. 1764 by James Hargreaves in Stanhill, Oswaldtwistle near Blackburn, Lancashire in England. We will write a custom essay sample on List of Inventions During Industrial Revolution or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The device reduced the amount of work needed to produce yarn, with a worker able to work eight or more spools at once.This grew to 120 as technology advanced. The Spinning Frame 1768 The spinning frame was an invention developed during the 18th century British Industrial Revolution. Richard Arkwright employed John Kay to produce a new spinning machine. With the help of other local craftsmen the team produced the spinning frame, which produced a stronger thread than the spinning jenny produced by James Hargreaves. The frame employed the draw rollers invented by Lewis Paul to stretch, or attenuate, the yarn. The Water Frame 1768